The new division will be led by Ben Kingsmill (pictured), who has been appointed head of brand engagement.

“Brands, most simply, are the means for businesses to tell their story, however, engagement in those brands is all too often assumed,” said Kingsmill. “It’s frustrating to see so many businesses missing out on the opportunities presented by their people to bring brands to life with customers.

“Through this newly created division we hope to put brand engagement at the heart of business leaders’ growth plans.”