Interbrand’s Rita Clifton on the marketing economy
In conversation with Research editor Marc Brenner she discussed her new role, as well as the impact the recession is having on the wider marketing world.
Video:
Rita Clifton
Trouble playing the audio? Click here to download the MP3 file.

We hope you enjoyed this article.
Research Live is published by MRS.
The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.
Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.
For example, there's an archive of winning case studies from over a decade of MRS Awards.
Find out more about the benefits of joining MRS here.
0 Comments