InsightsNow launches AI agent for product innovation
The ‘Claira’ tool ingests research files, including internal and external data, creating a base of behavioural knowledge to inform recommendations.
The agent can then input on behavioural intelligence across the product innovation process, from concepts to execution.
InsightsNow has launched the tool to reduce the time involved in informing product decisions.
Dave Lundahl, chief executive, InsightsNow, said it “gives teams a clear road map to create ideas with real market impact”.
An AI agent is a single software program that can independently complete a task, while agentic AI refers to a coordinated system of multiple agents that can act autonomously.
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