In this role, McGuire will lead strategic AI initiatives to strengthen client partnerships, aiming to offer innovative solutions to help organisations leverage behavioural insights.

McGuire’s career has covered 30 years of experience in market research, enterprise software sales and software startups, including roles at Millward Brown, C Space and Maritz.

Dave Lundahl, chief executive, InsightsNow, said: “Shannon’s deep expertise in enterprise solutions and his passion for client success make him the ideal leader to guide our next phase of innovation.

“As we bring Claira, our agentic insights platform to market, Shannon’s vision and experience will ensure the brands we partner with have the tools they need to navigate a rapidly evolving consumer landscape.”