NEWS8 January 2021

InsightsNow launches innovation hub

FMCG Innovations News North America Technology

US – Behavioural research company InsightsNow has developed a research portal for consumer packaged goods clients, including product development and marketing tools, behavioural scores and consumer reports.

The ‘Innovation Center’ focuses on three areas: learning, scoring and testing.

Users of the portal will have access to InsightsNow’s scoring database of consumers’ implicit responses to food, beverage and supplement ingredients.

It also includes a do-it-yourself research interface, allowing users to design and run studies.

Dave Lundahl, founder and chief executive of InsightsNow, said: “Innovation, product development and marketing professionals can quickly create insights through our learning, scoring and testing centres.”