The ‘Innovation Center’ focuses on three areas: learning, scoring and testing.

Users of the portal will have access to InsightsNow’s scoring database of consumers’ implicit responses to food, beverage and supplement ingredients.

It also includes a do-it-yourself research interface, allowing users to design and run studies.

Dave Lundahl, founder and chief executive of InsightsNow, said: “Innovation, product development and marketing professionals can quickly create insights through our learning, scoring and testing centres.”