NEWS8 January 2021
US – Behavioural research company InsightsNow has developed a research portal for consumer packaged goods clients, including product development and marketing tools, behavioural scores and consumer reports.
The ‘Innovation Center’ focuses on three areas: learning, scoring and testing.
Users of the portal will have access to InsightsNow’s scoring database of consumers’ implicit responses to food, beverage and supplement ingredients.
It also includes a do-it-yourself research interface, allowing users to design and run studies.
Dave Lundahl, founder and chief executive of InsightsNow, said: “Innovation, product development and marketing professionals can quickly create insights through our learning, scoring and testing centres.”
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