NEWS23 July 2021

Insights Association launches inclusion guide

Inclusion News North America

US – The Insights Association’s Idea (Inclusion, Diversity, Equity and Access) Council has published an inclusion toolkit for the market research sector.

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The first edition of the ‘Guide to inclusion, diversity, equity and access’ publication sets out a framework developed for organisations and includes links to resources.

According to the guide, organisations should identify a baseline to work from, before developing goals and committing to action.

Businesses should also commit to creating both inclusive organisation and inclusive insights, and activate this at all levels within their organisation, creating a culture of accountability and transparency.

The Insights Association formed its Idea Council, comprised of client- and agency-side insights professionals in late 2020, with the aim of producing measurement, standards and education to address the lack of representation in the US insight sector.

The publication said: “The Idea Council believes that this work is a continuous process from all sides – the profession (how we think about talent and workplaces) and research (how we think about research approaches and the communities we engage with) – and not one point-in-time.”