NEWS29 June 2010

InsightExpress adds senior director to custom research team

North America People

US— InsightExpress has appointed Cary Nadel as a senior director in its custom marketing research team.

He joins the firm from research consultancy Converging Insights, where he was founding partner, and specialised in the media and technology sectors.

Before this, Nadel had spells with TNS Media & Entertainment where he was vice president, and Burke, where he was vice president and consultant.

At InsightExpress Nadel will be responsible for expanding the firm’s presence within the media and entertainment space and provide input on customer loyalty measurement, interactive research techniques and product research.

Fern Shapiro, EVP of client service and marketing at InsightExpress said: “Cary is a highly accomplished research professional known for his impressive consultative expertise. He brings valuable industry experience and knowledge to InsightExpress, and I am pleased to welcome him to our company.”