InnovateMR boosts its self-serve platform

In terms of the team, Amanda Keller-Grill has been made vice-president of product strategy and Jake Leal is now director of platform solutions.

Keller-Grill has been with the company for several years and was previously vice-president of global client service. Prior to joining InnovateMR, she was at Cint.

Leal moves from a strategic business development role in the company and before InnovateMR he worked at Focusvision.

The new core features are designed for faster and more cost-effective sampling. Clients can identify audiences with the new targeting, create census rep targeting and quotas, create custom screening questions, and see real-time updates to feasibility and pricing as they build a target audience. A pricing slider lets clients see how a change in incidence rate affects cost per incidence.