NEWS4 February 2019

InnovateMR boosts business development team

News North America People

US – Independent sampling company InnovateMR has been building its client team with a total of five new client specialists working on business development now in place.

Jeff Gerken_crop

Joe Regan, Marie O’Malley and Alyssa Witwer have joined InnovateMR over the past few months, all in the role of director of business development. Regan has 13 years’ sales/client management experience with companies including Lucid, Research Now, and Forrester. He was most recently director of client development at Lucid.

O’Malley has previously spent eight years at Lightspeed GMI. Her specialities include strategic insights alignment for complex survey designs, data visualisation and sampling best practices.

Witwer joins from Research Now/e-Rewards where she worked with clients for eight years in full service data collection and B2B survey sampling.

Other new hires include Josh Mankiewicz and Will Luckey who both join from Branded Research where they worked in business development.

Jeff Gerken (pictured), vice-president of sales said: “The team has been strategically recruited to reinforce our focus on providing our clients with the best experience in the industry. We have hand-selected this team to serve as strategic and consultative partners to our clients and we look forward to delighting our clients with customised, best-in-class support.”