NEWS25 February 2020

InnovateMR boosts global supply team

News North America People

US – Sampling business InnovateMR has hired Sandy Casey as senior vice-president, global supply.

Sandy casey_crop

Casey (pictured) will lead InnovateMR’s global supply team, overseeing its strategic and tactical global respondent supply functions. 

She has more than 16 years’ market research experience, most recently she was senior vice-president at Toluna, where she’s worked for the past seven years. Prior to that she’s worked at Cint and Greenfield Online among others.

InnovateMR co-founder, Gregg Lavin, said: “Sandy brings a wealth of experience leading supply growth initiatives. Her B2B sourcing acumen will be invaluable as we continue to elevate our B2B panel offering.”

Casey added: “Market research has long had a participant engagement problem, resulting in low reach, declining participation rates and poor-quality data. I’m excited to be a part of an organisation that is dedicated and succeeding  at elevating online sample sourcing for the industry with a strong focus on global consumer and B2B panel development.”