NEWS7 March 2011

Indicia takes stake in social media strategist Make It Rain

UK— Marketing services and customer intelligence group Indicia has taken an undisclosed stake in social media strategy agency Make It Rain.

Make It Rain will continue to trade under its own name and managing director Justin Hayward will remain at the helm.

Indicia’s managing director Ian Stockley (pictured) said: “Make It Rain’s specialist digital expertise will further strengthen our understanding of the multiple touch points customers now have with brands and continue to grow our customer intelligence offering.”