NEWS10 June 2013

IMS Health buys Incential Software

M&A North America

US — Healthcare information, technology and services provider IMS Health has bought SaaS company Incential Software.

The acquisition will combine IMS Health’s healthcare information analytics, managed services and technology with Incential’s suite of life science-optimised software and aims to give clients immediate access to information and services to support critical aspects of sales force strategy, planning and implementation.

IMS Health vice-president and general manager, commercial effectiveness services, Lisa Kerber said: “Every life sciences company, across every commercial operation, is looking to tap the power of data-driven, technology-enabled solutions to make their sales compensation plans more efficient, effective and aligned.”

The purchase follows the acquisition of social media analytics company Semantelli Corporation last month.