NEWS21 March 2013

IBOPE Media opens Learning & Insights department

Latin America News

BRAZIL — Latin American media research company IBOPE Media has opened a department of learning and insights.

Led by Juliana Sawaia, the department will examine the excess of information, variety of metrics, convergence and media coverage in order to aid the decision-making process.

“The department is primarily connected with analytical solutions. Our expertise is to develop studies from multiple databases, seek new methods and provide insights to the market,” said Sawaia.