Hummerston joins Lucid in client development role

At GfK, Hummerston was global director, communications and digital (brand and customer experience), leading the digital market intelligence client service teams worldwide for over six years. Prior to that, he was managing director of global interactive at TNS.

“We’ve been fortunate to work with Arno closely as part of our partnership with GfK and are thrilled to welcome him to the Lucid team," said Lucid president, Brett Schnittlich.

"Arno’s experience in the leading-edge research world and in digital data makes him a great leader for Lucid’s global partnerships and strategic development.” 

Hummerston will be based in the company’s UK office.