NEWS1 February 2013

Havas Discovery appoints data intelligence leader

North America People

US — Havas Discovery, the data and analytics arm of the French advertising group Havas, has hired Eamon Boyle as managing director of data intelligence.

Boyle comes to Havas after a career spent working in ad agencies, including The Martin Agency, JWT and Performics.

In his new role, Boyle will work with clients including Citi, Liberty Mutual and Sony Playstation to create a big data-based view of customers.

He reports to Havas Discovery president Paul Marobella.