NEWS2 January 2014

GutCheck secures $2.5m investment to support online offering

US — On-demand community platform GutCheck has raised $2.5m in financing, according to a recent SEC filing.

The investment was made as part of a $5m offering of securities in the three-year-old business, which announced a $4m round of financing in June.

GutCheck’s platform allows users to recruit people to take part in short-term online communities or in-depth interviews.

Its clients include Procter & Gamble, Nestle and PepsiCo. Pictured is GutCheck CEO Matt Warta.

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