NEWS23 February 2022

GutCheck introduces new agile think tank tool

Innovations News North America

US – GutCheck has launched the Agile Creative Think Tank (ACTT), a tool that integrates the voice of customer (VOC) into exploration, innovation and creative development work.

Jigsaw pieces with various symbols including a question mark, ending with a light bulb representing a great idea

ACTT enables users to participate as collaborative stakeholders in a systematic and dynamic co-creation process. The new tool's agile, online co-creation format is designed to incorporate people earlier and more often in brands’ ideation processes, overcoming the barriers of time and money encountered with more traditional approaches.

Using a range of participant experiences, designed to understand the ‘why’ and ‘how’ behind human behaviours, ACTT dives into people’s experiences, perceptions, and ideas to fuel ideation and problem solving. 

GutCheck CEO Rob Wengel said: “Agile Creative Think Tank is a valuable new qualitative solution, adding to our Agile Human Experience Intelligence portfolio, our multi-dimensional system to better connect brands and people. Many traditional methods focus on identifying pain points, whereas Agile Creative Think Tank incorporates people to actually solve them.

“By including highly creative users in multi-day, co-creation activities, they express their needs and emotions – two of the core dimensions of HXI – in new and insightful ways, getting brands closer to authentic human experiences.”

He adds: “The product was developed and refined in concert with a leading global client who needed their customers’ voice to resonate clearly and consistently throughout the innovation process and at scale. The GutCheck solution enables brands to accelerate empathy-driven connection and stand out in increasingly competitive markets.”