GutCheck bulks up with $4m series B investment
CEO Matt Warta (pictured) said GutCheck will use the funds to expand sales, marketing and engineering capabilities.
The company says it is on track to triple its sales in 2013, but did not disclose actual figures. Recent additions to its client list include Procter & Gamble and the digital and creative agencies 360i and Kaleidoscope.
GutCheck’s tools are designed to allow companies to quickly pull together and run research communities and in-depth interviews over the internet.
It launched in September 2010 and, in its first year, raised $2m from investors and won a £1m advertising prize.
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