Guideline creates AI agent

US – Media intelligence and planning software business Guideline has launched a conversational AI interface for advertising spend and pricing intelligence.

AI abstract image

The tool, called Guideline AI Agent, is built into the company’s customer-facing data platform and allows users to ask questions and receive insights in text, chart, tables, diagnostic context or visual comparisons.

The insights can be shared across the organisation through automated dashboards, and features include automated visualisations, data export functions and custom analytics.

Vincent Mifsud, chief executive at Guideline, said the tool would help with “accelerating time to value, enhancing insight readiness and unlocking new ways to apply differentiated intelligence across their organisations”. 

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