The appointment comes as Market Expertise continues to expand its international operations. With offices in Pune, London, Dubai and New York, the company has strengthened its global presence and leadership team to support clients across key international markets.

Qureshi will oversee the company’s international growth plans and leadership. Neil Cantle, who joined Market Expertise as Emea sales director in 2025, will report to Qureshi.

Qureshi has been a member of Market Expertise’s advisory board for the past three years and will continue in this advisory role.

In addition to his new role, he will also continue as chief executive and co-founder of i-view London and board director and co-owner of Prevision Research.

Market Expertise and Prevision Research have also agreed a strategic partnership aimed at strengthening their collective capabilities in delivering UK and international B2B research.

Through the partnership, Prevision Research will gain access to Market Expertise’s global interviewing and project delivery infrastructure, while Market Expertise will boost its UK presence through Prevision’s telephone interviewing and project management capabilities.

Qureshi was awarded an MBE in the 2026 New Year Honours for services to business, to charity and to cricket. 

Vicky Shabi, chief executive, Market Expertise, said: “Bob’s appointment is a natural progression following the contribution he has made as an advisory board member over the past three years. He understands our business, our clients and our ambitions, and brings a wealth of experience that will help guide Market Expertise through its next stage of development.

“As client demand continues to increase across multiple markets, Bob’s extensive industry knowledge, leadership experience and international network make him ideally placed to help us accelerate our growth ambitions.”

On the partnership with Prevision Research, Shabi said: “The UK remains an important market for many of our clients and this collaboration strengthens our ability to provide local expertise while extending our international delivery capabilities. It is a partnership built on shared values, complementary strengths and a mutual commitment to delivering dependable, high-quality data.”

Stephen Bairfelt, managing director, Prevision Research, said: “This partnership strengthens our ability to support agencies, consultancies and end clients that require reliable access to business audiences, whether in a single market or across a global research programme.”