Qureshi founded viewing facility i-view in 2011 and is also co-owner of data collection agency Prevision Research.

He is co-owner of not-for-profit organisation The Research Club, which organises networking opportunities and events in the research sector, and a co-founder of Colour of Research (CORe).

Qureshi is also chair of the development board at Surrey Cricket Foundation.

In 2021, he was included in the MRS Research Heroes programme for his work in establishing a viewing facility action group with competitors during the pandemic, allowing companies to stay informed on grants, relief and protocols.

Also recognised in the New Year Honours list was Alessandra Bellini, who received an OBE for services to the marketing and advertising industry.

Bellini was president at the Advertising Association until March 2025 and also formerly spent six years as chief customer officer at Tesco.

Simon Baugh, formerly chief executive of the Government Communication Service, was awarded a CBE for services to government communications.