NEWS20 July 2015

GroupM acquires majority stake in directComm

Asia Pacific Europe M&A

TURKEY — Media investment management group GroupM has acquired a majority stake in integrated direct marketing services company directComm.

DirectComm specialises in digital marketing, customer relationship management, events and social media. It is based in Istanbul and employs around 70 people. Its unaudited revenues for the year ending 31 December 2014 were around US$6.5m, with gross assets at the same data of around US$3.2m.

Terms of the deal have not been disclosed.