Greyhound travellers will now be able to earn e-Rewards currency by sharing their opinions and completing market research surveys. As members of the e-Rewards Opinion Panel, they will be able to redeem their e-Rewards currency for hotel points, magazines, retail discounts and gift cards to some of the nation’s leading consumer brands.

Heather White, vice-president of partner relations at Research Now (pictured) said: “Through our partnership with the nation’s largest intercity bus company, we enable our market research clients to access a range of business and consumer travellers in the US.”