NEWS5 December 2011
US— Opinion research and strategy group Greenberg Quinlan Rosner has launched a digital division specialising in social media analytics, micro-targeting and online strategic consulting.
Anna Greenberg (pictured) heads the GQR Digital team, supported by director of new media strategies Patrick Faust, director of analytics Masahiko Aida and digital media coordinator Travis Horlacher.
“Public opinion is increasingly being expressed and shaped through social and new media,” the company said. “With all the platforms for online engagement to navigate, simply knowing what to do requires special knowledge of the ever-changing online world.”
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