Green (pictured) joins from Barbon Insurance Group, where she was customer insight and marketing analyst for nearly three years. She has previously held roles at John Greed Jewellery, Ideal Shopping Direct, Syncapse, Lincolnshire County Council and the NHS.

“This is a really important appointment for Habit5," said David Jones, managing director.

"Bringing Hannah into the business very significantly boosts our analytical and research capabilities. Hannah has demonstrated that she can unearth insights that make a real commercial difference. I am excited about the added value that she can bring to our client relationships.”