NEWS16 January 2015

GfK appoints tech leaders in US

News North America People

US — Kevin Taylor and Gary Schanzer have been given leadership roles in GfK, North America with Taylor senior vice-president of technology and Schanzer heading the digital market intelligence (DMI) team.

Taylor (top right) was previously GfK’s senior vice-president and consulting and global key account manager for Microsoft. He will now oversee work for all North America technology clients.

Schanzer (bottom right), who has managed DMI on an interim basis for several months, will now fill that role permanently; he will also continue serving as the shopper and retail strategy team’s managing director.