The platform enables companies and organisations to field individual and ongoing surveys on any topic, to a variety of target audiences, using text, voice and web-based communications.

The most recent funding round brings the company’s total investment to date to $11.6m.

James Eberhard, founder and CEO of GeoPoll, said: “The world is changing. Developing nations in Africa and Asia are growing at historic rates. Yet for any organisation trying to better understand these regions, they’re largely running blind in terms of market intelligence.

“We are changing this with our mobile-based platform that can instantly and iteratively deliver deep, accurate insights about any developing market or area across the globe.”