Miles has been on the board since 2024. His executive career included managing director roles at Google and YouTube.

RealityMine provides technology companies, platforms and brands with data on how consumers engage across apps, devices and digital ecosystems.

Chris Havemann, chief executive, RealityMine, said: “Having spent nearly 20 years at Google and YouTube, Phil brings a rare, insider’s understanding of how the world’s leading technology companies think, scale and compete.

“As we look ahead to the next three to five years, Phil’s experience and judgement will be invaluable.”

Miles said: “Leaders who understand the complete picture of their customers’ digital journeys will be best positioned to make smarter decisions on product strategy, monetisation, and competitive positioning.”