In a newly created role, Portner will lead RealityMine’s business development activity in the US and will be based in the San Francisco Bay area.

Portner has experience working at firms including Prodege, Dynata, MetrixLab and Circana, and also serves as an elected board member of the Insights Association West Chapter as director of regional member engagement.

Chris Havemann, chief executive officer at RealityMine, said: “Adam’s record of building high-performing teams and delivering high and consistent growth makes him the ideal leader to help scale our business further in North America.

“His client-centricity and passion for data-driven behavioural insights will help more organisations realise the full value of RealityMine’s technology and data solutions.”

Portner added: “I’m thrilled to join RealityMine at such an exciting stage of its growth. The company’s ability to capture privacy-first, real-world consumer behaviour is second to none, and I look forward to working with clients to help them achieve competitive advantage across product strategy, competitive intelligence and AI use cases.”