Bijjal (pictured) was most recently senior vice-president of product at open-source data platform Aiven, where she was a member of the executive leadership team.

At RealityMine, Bijjal will help develop products that capture consumer intelligence across AI, commerce and digital advertising.

Chris Shaw, chief operating officer at RealityMine, said: “As demand for trusted behavioural intelligence continues to accelerate, we need to scale not just our technology, but the way we build products. 

“Soumya brings the rare combination of deep technical expertise, product leadership and commercial thinking that will help us transform our capabilities into a world-class product portfolio. Her appointment is an important investment in the next phase of our journey.”