NEWS9 August 2011
SLOVAKIA— IAB Slovakia has appointed Gemius in partnership with Mediaresearch Slovakia to be the country’s official online audience measurement provider.
The new contract starts from 1 January and covers website audience data, online video audience research and a study of mobile web audiences.
Gemius and Mediaresearch were up against TNS Slovakia and ComScore in the tender process.
UPDATE: A representative of ComScore has asked us to point out that the company withdrew from the tender process before the first round of presentations.
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