NEWS9 August 2011

Gemius, Mediaresearch picked for IAB Slovakia web research

SLOVAKIA— IAB Slovakia has appointed Gemius in partnership with Mediaresearch Slovakia to be the country’s official online audience measurement provider.

The new contract starts from 1 January and covers website audience data, online video audience research and a study of mobile web audiences.

Gemius and Mediaresearch were up against TNS Slovakia and ComScore in the tender process.

UPDATE: A representative of ComScore has asked us to point out that the company withdrew from the tender process before the first round of presentations.

Brian Tarran

Europe New business

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