NEWS7 January 2013

Marktest partners with Gemius for web measurement

Europe Features

PORTUGAL — Portuguese media research agency Marktest has signed a partnership agreement with online specialist Gemius to monitor internet audience behaviour in the Portuguese market.

The deal sees Gemius provide Marktest with its gemiusAudience and gemiusPrism tools which will be integrated with Marktest’s solutions, including its standard internet measurement platform Netscope.

José Manuel Oliveira, COO of Marktest Group, said: “Providing independent, accurate and reliable information continues to be one of our major goals. This partnership with Gemius will allow us to improve web metrics we already provide to our market.”