NEWS2 March 2012
MOLDOVA— Online agency Gemius has been awarded the contract to carry out internet audience measurement in Moldova by BATI, the country’s joint industry committee.
The firm will develop a new online currency for Moldova and collect its data from a fusion panel that combines cookie measurement and a traditional panel of web users. Once sites enrolled in the study have been tagged, data collection will begin – with the first wave of results expected in May.
BATI executive director Stanislav Popov said: “This decision is a crucial one for the market, as it is aimed at decisive internet unification and an increase in online advertising profitability.”
Meanwhile, Gemius has launched a similar fusion panel in Ukraine as part of an upgrade of the country’s internet measurement system, which Gemius has provided since 2008.
The world's leading job site for research and insight
Resources Group
Research Executive – Comms Development and Corporate Reputation
£25,000–£28,000 + Excellent Benefits
Spalding Goobey Associates
Research Manager – Quant | Brand Insights, Comms & Strategy Consultancy
c.£37–44,000 + comprehensive benefits package
Hasson Associates
Senior Data Processing Executive
£28000–35000
Related Articles
0 Comments