NEWS2 March 2012

Gemius bags Moldovan web contract

Europe New business

MOLDOVA— Online agency Gemius has been awarded the contract to carry out internet audience measurement in Moldova by BATI, the country’s joint industry committee.

The firm will develop a new online currency for Moldova and collect its data from a fusion panel that combines cookie measurement and a traditional panel of web users. Once sites enrolled in the study have been tagged, data collection will begin – with the first wave of results expected in May.

BATI executive director Stanislav Popov said: “This decision is a crucial one for the market, as it is aimed at decisive internet unification and an increase in online advertising profitability.”

Meanwhile, Gemius has launched a similar fusion panel in Ukraine as part of an upgrade of the country’s internet measurement system, which Gemius has provided since 2008.