NEWS3 September 2010

GEM appoints IFF Research for eighth year running

New business UK

UK— IFF Research has been awarded the contract to carry out the fieldwork for the UK Global Entrepreneurship Monitor for the eighth successive year.

The survey is part of global project launched in 1999 to assess entrepreneurial activity and the role of entrepreneurship in economic growth, and the UK has the largest sample of any of the GEM countries.

IFF will use a random probability sampling method to pick out respondents who will be interviewed by telephone, and director Steve Lomax (pictured) will head the project.

Details on the size of this year’s sample were not available, but IFF interviewed more than 43,000 respondents in the UK during the 2006 survey.

Last year the study was carried out in 56 countries.