Frontier7 rebrands to SightX

Established in 2015, the New York-based company offers an automated, end-to-end insights platform for consumer research. The AI-led technology includes advanced analytics.

Naira Musallam, co-founder of SightX, said: “We wanted our brand to better align with our positioning as an integrated research platform that improves outcomes through automated quant and qual analytics at scale, and speed.”

The company recently appointed Daryl Maloney McCall as vice-president of global commercialisation, responsible for leading the global market strategy for its technology platform.