SightX hires first head of strategy

Smith (pictured) joins SightX to lead developments in the company’s innovations, user experience and its offer in the market.

He is a veteran of the US Marine Corps, has previously held roles at Amazon and Qualtrics, and was most recently director of strategy and market research at home security firm ADT.

The appointment comes SightX continues to expand its footprint and its research technology tools and services.

Headquartered in New York, the business also has offices in Los Angeles, New Orleans and Melbourne, Australia. Its research platform is used to create surveys, collect feedback, run experiments and analyse data.

Tim Lawton, co-founder, SightX, said: “Brad’s appointment underscores our unwavering commitment to driving differentiation and fostering continuous improvement.”