SightX develops generative AI offer

The service, referred to as a ‘generative AI consultant’, can be used to analyse research data, deliver insights and create executive summaries. 

Part of the SightX platform, the it can suggest what experiments to run and which audiences to target.

Additionally, the company said it can be used to develop blog posts and content for ad campaigns, including copy, proposed platforms and image suggestions, based on customer feedback data. 

Naira Musallam, co-founder of SightX, said ‘Ada’ introduces “a significant time saving” for researchers conducting surveys and experiments.