The deal will help strengthen Accenture’s Salesforce gen AI and managed services capabilities, with NeuraFlash focused on agentic AI tools for sales, services and field service operations.

The acquisition will see 510 staff at NeuraFlash join Accenture, primarily in North America with additional staff in Colombia and India.

Accenture said that in addition to NeuraFlash’s Salesforce and Agentforce implementation experience, the business also has Amazon Web Services capabilities, delivering personalised experiences for contact centre customers with machine learning and generative AI.

NeuraFlash is based in Massachusetts and was founded in 2016, specialising in using generative AI in complex business processes, agentic programs, analytics, in managing change and providing ongoing managed services.

Stephanie Sadowski, senior managing director and Salesforce Business Group global lead for Accenture, said: “This acquisition will significantly enhance our agentic AI capabilities and allow us to better serve the mid-market, in direct alignment with Salesforce’s strategic direction.

“By integrating NeuraFlash’s expertise, we aim to help accelerate enterprise AI adoption and drive innovation for clients across industries.”

T Brett Chisholm, chef executive and co-founder at NeuraFlash, added: “Joining forces with Accenture will help us continue to scale, amplify our impact globally and expand our gen AI capabilities to create new, exciting avenues for innovation.”