This site uses cookies. By continuing to browse the site you are agreeing to our use of cookies. Find out more here

NEWS2 December 2009

Forrester buys Strategic Oxygen from Monitor

M&A North America

US— Forrester Research has acquired the Strategic Oxygen marketing research business from management consultant Monitor Group.

Michael Gale remains as CEO of Strategic Oxygen. Gale wrote in a post on the company’s blog yesterday: “The ‘what if’ nature of our tools will enable Forrester to aid… marketers in planning day-to-day activities on a far more detailed level. Forrester’s deep global channel affords Strategic Oxygen a unique opportunity to widen the application of our tools through hundreds of leading technology brands.”

Monitor’s co-managing partner Robert Lurie said: “Strategic Oxygen clients greatly value what has become a premium product to develop and implement successful marketing plans. In deciding to concentrate on its core consulting business, Monitor is selling Forrester a respected, influential and vital data-driven offering for today’s marketing professionals at major companies in the technology industry.”

Forrester said in a statement that it will integrate Strategic Oxygen’s employees into the organisation immediately.

@RESEARCH LIVE

0 Comments