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NEWS4 May 2011

ForeSee to gauge satisfaction on TUI Travel websites

New business UK

UK— ForeSee Results has won a contract to measure customer satisfaction on the First Choice and Thomson Holiday websites run by TUI Travel.

Alex Horstmann, TUI’s general manager of user experience and design, said: “The valuable customer satisfaction data from ForeSee Results will help us to get a better gauge on who is coming to our websites and the likelihood that they will book a trip with us and return in the future. Additionally, we will be able to gain insignts by establishing a baseline for how we are doing in the context of the competitive online travel environment.”

ForeSee’s customer satisfaction survey methodology is based on the American Customer Satisfaction Index. The firm also works with clients including British Airways, Debenhams and Homebase.

@RESEARCH LIVE

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