NEWS27 November 2013

Field Agent snaps up CORE4 Research

M&A North America

US — Mobile research firm Field Agent has inked a deal to acquire full-service agency CORE4 Research – its first purchase following a capital investment made earlier in the year.

Field Agent was founded in 2010 by former Procter & Gamble executives Rick West and Henry Ho, as well as Kelly Miller, Field Agent’s CTO.

West (pictured) said: “Combining Field Agent’s mobile capabilities, with CORE4’s research expertise in understanding shoppers’ needs, motivations and behaviours will uniquely position Field Agent to serve the research industry as a leader and innovator in the fast-growing mobile research space.”