Ang (pictured) joins the company from Dentsu Aegis Network, where she was the Asia-Pacific integration lead for mergers and acquisitions for newly acquired businesses and the regional chief financial officer at Isobar APAC. She has previously held finance director roles at BBDO and Blue Interactive (now WPP’s Possible).

Based in Eyeota’s Singapore headquarters, Ang will work with the company’s chief executive Kevin Tan to lead growth.

Tan said: "Phoebe has a proven track record of identifying and implementing solutions across functional, cultural and geographic boundaries. She will play an integral role in ensuring financial controls and providing financial insights for timely and effective decision making."