NEWS24 June 2020

Eyeota and Amobee partner on social audiences

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US – Audience technology platform Eyeota has partnered with adtech company Amobee to make its audience segments available for activation on social media platforms.

Social media apps

Eyeota uses Amobee’s identity graph to map Eyeota user attributes to mobile IDs. The partnership will allow marketers to connect their target audiences on Facebook, Instagram, Pinterest, Snapchat and Twitter.

The activation is now available globally and is the first time the companies have partnered on social audience targeting in Asia-Pacific and Emea.

Eyeota’s audience segments combine demographics, behavioural and psychographic attributes and cover 17 vertical and seasonal categories.

Kristina Prokop, chief executive and co-founder of Eyeota, said the agreement would allow marketers to “reach their target audiences consistently across channels”.

Luke Hathaway, vice-president of social, Amobee, added: “Eyeota’s international roots and strong understanding of audiences across the world made it a natural partner for Amobee to further expand our social audience activation deeper into Emea and Apac.”