NEWS28 April 2020
UK – Research data and analytics group YouGov and audience technology platform Eyeota have expanded their data partnership to several new markets in Asia-Pacific and Europe.
Audiences built on YouGov data in France, Indonesia, Malaysia, Thailand, Singapore, Hong Kong and Australia are now available to marketers through the Eyeota platform.
The partnership has been active in the US, UK and Germany since 2016.
Through the agreement, marketers can use research data tailored to audience-specific metrics in the various stages of a campaign.
William Ullstein, commercial director at YouGov, said the partnership offers a “bridge between planning and execution that ultimately delivers better business outcomes”.
Related Articles
The world's leading job site for research and insight
Spalding Goobey Associates
Senior Research Executive – Qualitative –Strategy Consultancy
Up to £36,000 + benefits
Spalding Goobey Associates
Research Manager – Quantitative – Consumer, Product and Shopper Experts
£40–50,000 + Bens
Resources Group
Quant Senior Research Exec – Retail
Up to £35,000 + Benefits
Featured company
-
Town/Country: London
Tel: +44 (0)20 7490 7888
Kudos Research is the leading provider of premium quality UK and International Telephone Data-Collection. Specialising in hard to reach B2B and Consumer audiences, we achieve excellent response rates and provide robust, actionable, verbatim-rich data. Methodologies include . . .
-
Brought to you by:
©2024 The Market Research Society,
15 Northburgh Street, London EC1V 0JR
Tel: +44 (0)20 7490 4911
info@mrs.org.uk -
© Copyright 2024 Research Live
0 Comments