Eyeota and YouGov expand audience agreement

Audiences built on YouGov data in France, Indonesia, Malaysia, Thailand, Singapore, Hong Kong and Australia are now available to marketers through the Eyeota platform.

The partnership has been active in the US, UK and Germany since 2016.

Through the agreement, marketers can use research data tailored to audience-specific metrics in the various stages of a campaign.

William Ullstein, commercial director at YouGov, said the partnership offers a “bridge between planning and execution that ultimately delivers better business outcomes”.