NEWS15 September 2020

YouGov expands affiliate partner programme to Vietnam

Asia Pacific News UK

UK & VIETNAM – Research and data analytics group YouGov has partnered with Vietnam-based market research company Decision Lab.

Hanoi, Vietnam

Founded in 2016, Decision Lab offers digital media tracking and online research. Through the partnership, the company’s clients will obtain access to YouGov data tools and services, including BrandIndex and Profiles.

Led by Decision Lab co-founder Thue Quist Thomasen, the collaboration is the latest in YouGov’s global partnerships programme in the Asia-Pacific region. The programme connects partners with YouGov’s infrastructure and establishes the firm's brand locally.

Thomasen said: “Competition across all sectors is getting fiercer as more local and international players discover the opportunities of the Vietnamese market. YouGov’s solutions allow companies to track their brands daily and deep-dive into evolving consumer habits. We are very proud to announce this partnership.”

Stephan Shakespeare, chief executive officer, YouGov, said: “We are looking forward to working with our new partner, Decision Lab, to develop our presence in Vietnam.”