YouGov expands panel to 15 nations

The panels cover the European countries Belgium, Bulgaria, Croatia, Czech Republic, Greece, Hungary, Ireland, the Netherlands, Portugal, Romania and Slovakia.

YouGov is also expanding into Argentina, Colombia, Lebanon and Morocco. The simultaneous expansion is the largest undertaken by YouGov.

The new panels will allow YouGov to collect data from 59 global markets, and data will be included on the company’s dataset YouGov Cube from March and April.

Stephan Shakespeare, chief executive and co-founder of YouGov, said: “The pandemic has shown that online research is the way forward for clients looking to get a continuous and detailed view on what the public is thinking and doing.

“We are committed to offering our clients a connected data proposition that provides a continuous stream of consumer insight data globally and these 15 new panels mean we can better serve clients across the world.”