NEWS5 March 2021
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
Insight & Strategy
Columnists
Impact magazine is a quarterly publication for MRS members. You can access Impact content on this website.
NEWS5 March 2021
CANADA – International research and data analytics group YouGov has acquired Toronto-based research and consulting agency Charlton Insights.
Charlton Insights has been wholly acquired on a three-year earn-out based on expanding YouGov Sports’ presence in Canada.
YouGov said that acquiring Charlton Insights would allow it to strengthen its proprietary panel in Canada and expand quicker than previously anticipated. The two companies have a pre-existing working relationship.
Charlton Insights has long-term relationships in Canada with the National Hockey League, National Basketball Association and Major League Baseball.
Stephan Shakespeare, chief executive and co-founder of YouGov, said: “With its belief in the power of data driven insights and our tremendous success in the sports sector, Charlton Insights is the perfect fit for us.
“Canada is a major sports market and through this acquisition we can better serve the industry within Canada, across North America and around the world.”
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
What makes a successful merger or acquisition? And where are the pitfalls? Gonzalo Brujó of Interbrand examines som… https://t.co/1gPE0G21Yu
Coinfeeds secures $2m in seed funding https://t.co/6eA89r2bh5 #mrx #marketresearch
Samba TV enters Spanish market https://t.co/AiUm9nVLSa #mrx #marketresearch
The world's leading job site for research and insight
Resources Group
Research Associate – Oxford / Hybrid – Health and Social (Charity)
up to circa £34,000 + Benefits
Hasson Associates
Research Strategist
£32000–40000
Hasson Associates
Associate Director – Thought Leadership 100% Remote Working
£50000–60000
Featured company
Town/Country: Witney
Tel: +44 (0)1993 222390
The nature and quality of the Emotional Connection you create and maintain between your brand and its stakeholders is critical to your success. We can tell you how well . . .
Town/Country: London
Tel: +44 (0)20 7490 7888
Kudos Research are leading providers of premium quality UK and International Telephone Data-Collection. Specialising in hard to reach B2B and Consumer audiences, we achieve excellent response rates and provide robust, actionable, verbatim-rich data. Methodologies include CATI, . . .
Related Articles
How is the #CostOfLivingCrisis affecting people's financial behaviours, attitudes and vulnerabilities? Hear how… https://t.co/dpwspsAPgO
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
0 Comments