NEWS21 October 2021
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
Insight & Strategy
Columnists
Impact magazine is a quarterly publication for MRS members. You can access Impact content on this website.
NEWS21 October 2021
UK & CANADA – International research and data analytics group YouGov has rebranded Charlton Insights, the Canadian sports research business it acquired in March, as YouGov.
The move brings YouGov’s Canadian operation into line with its other entities across the world. It comes after a period of consolidation and growth for the company.
YouGov acquired Toronto-based Charlton Insights earlier this year to expand YouGov Sports’ presence in Canada. YouGov now offers daily tracking of Canadian consumer sentiment for brands, teams and sports leagues.
Gordon Hendren, managing director for Canada, YouGov, said: “Canada is such a key strategic market for YouGov, and this move brings everything in line under one roof. Our clients are already well-versed in online research and they like that YouGov’s data products and services allow them to take control of the research experience.”
YouGov’s Canadian data is integrated with its global connected dataset, which combines its BrandIndex and Profiles products, together with tools such as DestinationIndex and Global Gambling Profiles.
The Canadian arm also offers international data to clients who require analytics outside of the domestic market.
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
Generation Z account for four in ten of all consumers worldwide, but are relatively disengaged from market research… https://t.co/cBWZEv6IIp
IA calls for privacy law changes in California https://t.co/iPaoD656wC #mrx #marketresearch
Rait buy majority stake in Baltics-based CX firm https://t.co/9oDUyrp39e #mrx #marketresearch
The world's leading job site for research and insight
Hasson Associates
Research Strategist
£32000–40000
Hasson Associates
Research Consultant, award-winning agency
£31000–36000
Hasson Associates
Associate Insight Director, not-for-profit
£50000–65000
Featured company
Town/Country: London
Tel: +44 (0)20 7490 7888
Kudos Research are leading providers of premium quality UK and International Telephone Data-Collection. Specialising in hard to reach B2B and Consumer audiences, we achieve excellent response rates and provide robust, actionable, verbatim-rich data. Methodologies include CATI, . . .
Town/Country: Witney
Tel: +44 (0)1993 222390
The nature and quality of the Emotional Connection you create and maintain between your brand and its stakeholders is critical to your success. We can tell you how well . . .
Related Articles
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
0 Comments