NEWS26 July 2021

YouGov launches teenager data tool

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US – Research and data analytics group YouGov has created a dataset to provide brands and agencies with insights into the attitudes and behaviours of US 13 to 17-year-olds.

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YouGov Teen Profiles will engage directly with young people in the US to get insight into topics such as media consumption, sports, gaming, retail and online habits.

Subscribers will be able to target younger people more effectively and follow future and youth-focused trends on a month-by-month basis.

The dataset will use the YouGov Crunch data analysis platform and will not use third-party speculation.

Lance Fraenkel, Product Extensions Lead at YouGov: “Young people are a significant consumer base and their importance to brands and agencies will only grow as they get older.

“Teen Profiles means marketers can get ahead of the curve and stay on top of today’s hot topics and ensure they don’t get left behind.”

@RESEARCH LIVE

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