NEWS8 August 2012

EthniFacts appoints author to monitor consumer culture

North America People

US— Consumer research agency EthniFacts has appointed author and journalist Guy Garcia to the newly created role of president of ‘new mainstream’ initiatives.

Garcia is described as a “leading voice” in documenting social and demographic shifts across the US, and his work with the company will focus on developing new ways to reflect that.

Carlos Arce, a co-founder and chief scientist at EthniFacts, said: “Guy will provide us a rich perspective on the intersection of media and technology with societal trends and consumer culture. His continued speaking and writing engagements also provides us a strong voice for extending our reach in the marketplace.”